SEOUL, March 9 (Yonhap) — SMTOWN, the official YouTube channel of South Korea’s SM Entertainment, has surpassed 10 million subscribers, the first Korean YouTube channel to do so, the world’s largest free video-sharing website said Thursday.
YouTube said it has awarded the channel the “Diamond Play Button” for the achievement. YouTube Play Buttons have four levels — silver for channels with 100,000 subscribers, gold for 1 million, diamond for 10 million and ruby for 50 million.
SMTOWN, which provides the latest videos and interviews with SM K-Pop artists like Super Junior, Girls’ Generation, SHINee, f(x) and EXO, is called the center of K-Pop, with about 90 percent of its subscribers being foreigners.
Since its launch in June 2009, the K-Pop channel has uploaded 2,249 videos, and marked 5.9 billion hits thus far.
SM Entertainment is one of Asia’s largest entertainment companies.