K-pop YouTube channel ‘SMTOWN’ secures 10 million subscribers


SEOUL, March 9 (Yonhap) — SMTOWN, the official YouTube channel of South Korea’s SM Entertainment, has surpassed 10 million subscribers, the first Korean YouTube channel to do so, the world’s largest free video-sharing website said Thursday.

YouTube said it has awarded the channel the “Diamond Play Button” for the achievement. YouTube Play Buttons have four levels — silver for channels with 100,000 subscribers, gold for 1 million, diamond for 10 million and ruby for 50 million.

This photo, provided by YouTube on March 9, 2017, shows a banner congratulating K-pop channel SMTOWN for surpassing 10 million subscribers. (Yonhap)

SMTOWN, which provides the latest videos and interviews with SM K-Pop artists like Super Junior, Girls’ Generation, SHINee, f(x) and EXO, is called the center of K-Pop, with about 90 percent of its subscribers being foreigners.

Since its launch in June 2009, the K-Pop channel has uploaded 2,249 videos, and marked 5.9 billion hits thus far.

SM Entertainment is one of Asia’s largest entertainment companies.


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